For consumers, speed and ease are always a top priority. 

In our digitalized society, it’s no surprise that insurance brokers are increasingly seeing people opt for digital insurance offerings rather than meeting with an expert, licensed broker. In fact, if you’ve looked for insurance online, you’ve likely communicated with chat bots or automated computer responses.  

However, the online model can only take you so far, and when it comes down to it, purchasing insurance shouldn’t be a five minute process. Rather, your insurance policy should be completely personalized, and you should feel as though all of your questions have been answered, and all of the nuances of your policy are clear. 

Of course, that isn’t to say that online resources can’t help you during the preliminary shopping process.

To help you easily find the right insurance, we’ve compiled our top five tips to help guide you through the insurance buying process:

  1. Conduct Online Research

Digital services are convenient, and often, they allow you to purchase insurance around the clock. However, learning about insurance online may also result in you feeling more confused than before. With so many sites, and so much conflicting information, it’s best to keep your online research short and concise — consider this only part of your process. Once you’ve done some basic research online, we suggest writing down your questions and contacting your broker to proceed with the process. 

  1. Understand the Vocabulary and Ask Questions 

Now, it’s time to get the answers to your online research questions. Whether you’re planning on speaking to a broker in person, on the phone or via email, they can walk you through your coverage options and answer any questions that you may still have.

If you don’t know the difference between a sewer backup and overland water coverage, for example, now is the time to ask. It may not seem important, but asking questions like this will help to ensure that you thoroughly understand your policy, and you never go without coverage. 

  1. Avoid gaps in coverage

Purchasing the wrong insurance coverage could be a costly mistake — it could even leave you in a situation where you are not covered for something that you thought you were.

Ultimately, a broker can help you avoid those errors. When using digital insurance estimators and programs, people often make decisions based on the cheapest price, rather than deciding based on which coverage is more suitable for them. Review your policy with a licensed broker to better avoid issues like this.

  1. Double check your list

Always double check that you understand all of the answers to your questions. 

Buying insurance shouldn’t take just 10 minutes. Insurance protects you, your family, and your most valuable assets. Therefore, purchasing your policy shouldn’t be taken lightly. If you aren’t quite clear about your coverage and have some unanswered questions, please revisit steps one and two. 

After you make an insurance purchase, be sure to follow-up with any additional questions. 

  1. Renew your policy with a Broker

When it comes time to renew or make updates, we always recommend meeting with or communicating with your broker. 

In some cases, renewals can be relatively straightforward. However, if you’ve recently made a claim, or have had significant life changes, your policy could change. 

Ultimately, whether you want to purchase your insurance in person or online, be sure to always contact a licensed, experienced broker before signing a policy. Brokers help to provide peace of mind that you’ve made the right choice, and will always be there to answer questions and assist with claims. 


Contact us to get your insurance started today or call for advice.

Contact Us    Call 519-471-7740